Hi-score payment

Hi-score payment

Addressed low user retention in the payment funnel by discovering & implementing effective solutions

DISCOVER

Major mid stake users pattern

Major mid stake users pattern

  • Add money and claim promotion bonus
  • Convert this promotion money into withdrawable
    money by playing
  • Once they convert they will instally withdraw the money
  • And leave

Split problem into two stages

Split problem into two stages

Entry point

Entry point

When user are adding money:
How to made them add more and more money?

Exit point

Exit point

When user collects their deposit+winning in their withdrawal wallet:

✦ Encouraged them to keep their money
✦ Constrained withdrawal limit per day
✦ Educate user about the TDS (where if user withdraw less
amount user have to pay hefty tax)

STAKEHOLDERS

DEFINE THE GOAL

A. Made user to retain their wallet money as long as possible in our system
B. Increase the retention & conversion of mid-stake users to became high-stake player
C. Convince user that they can made more money by staying in the ecosystem

a. Made user to retain their wallet money as long as possible in our system

b. Convince user that they can made more money by staying in the ecosystem

c. Increase the retention & conversion of mid-stake users to became high-stake player

What's up with competitors

What's up with competitors

Peeking into competitors products help us to discover:

✦ Offers or bonus are curated based on system requiremnt
✦ Few options are given from which you have to choose, freedom to explore and choose is not there

DESIGN TEAM

DESIGN CONSTRAINT

✦ Segmented wallet bonuses based on games

✦ Consistency along the games and payment gateway

✦ Convey user about the TDS deduction (taking care of extra cognitive load)

DEVELOP

Solution for entry point

Solution for entry point

Introduction of dynamic offer cards based on amount of money entered in the field(which caters to all sections of our user from High-to-Low stake)

Introduction of dynamic offer cards based on amount of money entered in the field(which caters to all sections of our user from High-to-Low stake)

Solution for exit point

Solution for exit point

User can choose to withdraw directly into their account or they can add this in the wallet and get promo on that

User can choose to withdraw directly into their account or they can add this in the wallet and get promo on that

Introduce every day limit on withdrawal & Showing split of TDS deduction to motivate user to take this decision wisely

Introduce every day limit on withdrawal & Showing split of TDS deduction to motivate user to take this decision wisely

Thanks for Watching

Thanks for Watching

SHakti

Katiyar

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